On April 27, an interesting economic activity was recorded – Apple quarterly profit declined, which was the first slide in 13 years of the company's history. Taking into consideration the opinions of such powerful mass media resources, as Forbes and Time, it is possible to clear up the situation.
According to Time, there are three reasons for the Apple shares decreasing. One of them is a sharp drop of iPhone sales. Earlier, the company's sales have not reached the bottom y-o-y, however, in Q2 of 2016 Apple stocks plunged by 16%. Meanwhile, the users are pretty content with their new iPhone 6 and 6 Plus, showing no will of changing them for other devices.
The second trigger for the Apple profit slowdown is the company's negative forecast. As assessed by Apple, the brand is facing an even more problematic quarter. Apple revenue in Q3 will reach mere $41-43 billion - lower than the expert forecasts of $47 billion.
The third cause, named by Time, is the descending economic growth of China after a short revival. The second largest market of Apple can bulge. In Q2 Apple revenue in China lowered by 26%, after the dollar getting stronger and the economic deceleration of China.
Aside from Time, Forbes also offered its expert point of view. Mark Rogovski considers that Apple current problems are well solved. The quarter appeared not the best one. However, the company profited $10.5 billion. Over $50 bln of iPhones got sold.
He underlines, that the sales volume slide can be viewed at a different angle: it is not the sales this year, that are low; but it's the sales volumes of the last year, which were extremely huge. The distribution of only 40 bln iPhones is a perfect result, still in Q2 Apple sold over 51 bln. The data confirm good dynamics. Moreover, during the last 6 months Android was exchanged for Apple by a great number of people, as stated by the company CEO. In addition, India showed sales up-move by 56%.
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